Women and Advertisements Essay - 2564 Words

Women and Advertisements The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on womens thoughts, attitudes, perceptions, and actions. Most of the time, women dont even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon womens self esteem, to feel like they arent good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising†¦show more content†¦The ideal weight portrayed in advertisements keeps decreasing, which is making dieting more popular. Fad diets area everywhere trying to give us â€Å"loose weight quick† plans. According to a study done by the Body Image Project in 2000, roughly 80 percent of 10 year olds have already tried dieting (â€Å"What†). Dieting advertisements even depict overweight women as miserable. They are slightly overweight with stringy hair and a frown on their face. Women relate to this image and become unhappy with themselves like the women in the picture. The people in the after photos always look so glamorous! They are slimmer, happier, have a smile on their face, and total makeovers. Even the advertisements for weight loss products are fake and exaggerated, but women see these images and want to be like them. These diets are too strict and not long term, thus, creating a recurring cycle of disappointment and failure. There are diet pills, cellulite creams, metabolism boosters, and even products that claim to put â€Å"exercise in a bottle† at every end cap of major discount stores (â€Å"Every†). All these products encourage women to want to look better. Companies need to advertise a healthy lifestyle rather than telling people they should do whatever it takes to look like the images seen on TV. Women have a sense of pride when they loose a few pounds or have a good hair day. That feeling is rapidly taken away when they compare themselves to these manufactured images. Poor self-esteem ensues.Show MoreRelatedAdvertisement Advertisements For Women s Advertising921 Words   |  4 Pagessearch of customers for the companies’ products. As a result, the necessity of target-advertising can’t be underestimated. After all, women had no reason to purchase a $50000 necklace until Pandora proposed the tagline, ‘your jewelry isn’t just jewelry,’ in its latest advertisement in Cosmopolitan Magazine (Pandora. Cosmopolitan). In that regard, modern advertisements paint a stereotypical image of an ‘ideal’ woman as the classy being, appareled in artificial, perhaps fake, beauty. If it’s not theRea d MoreWomen And Women s Advertisement843 Words   |  4 PagesMen and Women’s Advertisement A commercial is one of the advertisements that we could see in life. When you turn on television, you could see a lot of commercials before programs start. In Men’s Men and Women’s Women, Steve Craig, an author, claims that â€Å"advertisers seem quite willing to manipulate †¦ fantasies and exploit our anxieties, especially those concerning our gender identities.† However, Stan Hope disagrees since he assumes that â€Å"the ads he describes are just light hearted to stories designedRead MoreThe Objectification and Dehumanization of Women in Advertisement1250 Words   |  5 Pagesexpose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. 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The Tiger Beer advertRead MoreAdvertisements that Glorify Violence Against Women1045 Words   |  5 PagesAdvertisers have countless subtle ways of presenting advertisements to sell products, but a lot of these advertisements may go way beyond the selling of products. Advertisements with regard to violent sexual scenes against women may actually be sending subliminal messages that violence is okay. Looking at these advertisements, it is not hard to see that there is a deeper meaning behind them than to just sell a product. With Sexual and violent Advertisements we may even be able to make the statement thatRead MoreMen Vs. Women in Advertisements Essay741 Words   |  3 PagesMen Vs. Women and Advertisements Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. 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However, have you ever noticed that one add, where youRead MoreHydroxycut Advertisements and Their Effects on Young Women2144 Words   |  9 PagesInstructor Reyes English 102 29 April 2012 Hydroxycut Advertisements and Their Effects on Young Women Iovative Health Sciences, Inc. is the owner of the diet supplement brand Hydroxycut. The company advertises through numerous media channels to reach its countless viewers. The Hydroxycut advertisements are most commonly visual images like commercials, billboards, and print ads that carry a voice all their own. With teen girls and young women being the majority of Hydroxycut’s audience it is onlyRead MoreAdvertisements And Geared Towards Young Women1776 Words   |  8 PagesHow is abortion portrayed in advertisements and geared towards young women Throughout society, people are torn over the issue of abortion, whether you are pro-choice or pro-life. There are people who want abortion to become illegal, putting an end to the decision started so long ago under Roe vs. Wade. It is through advertisements that women are targeted rather than just educated about the facts and the topic at hand. Advertisements can sway opinions because they prey on societies emotionsRead MoreGendered Advertisements On Women s Advertising1873 Words   |  8 PagesGendered Advertisements Advertisements in todays media portray an unrealistic view of what it means to be a man or a woman. It is a very narrow, dichotomous structure that only few individuals can fit. We are exposed to these ads, in various forms, hundreds of times throughout the day. There is no in between. Magazines geared towards men and women’s interests are completely saturated with these advertisements. Magazine advertisements impose an unrealistic portrayal of how to â€Å"do gender† and they